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Look for credible 3rd Party endorsement of your message-Quality and Tradition
“…The change began in 1989 when two American entrepreneurs, John Paul DeJoria and Martin Cowley came across a factory high in the mountains of Jalisco making an aged tequila that they thought rivaled the quality of the best cognac or Armagnac. Backing their hunch that America was ready for a true high-end tequila, they introduced it to the U.S. under the name Patron, and the American tequila experience hasn't been the same since”….article “Viva Tequila”…. Forbes Magazine 2005
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Support for Your Claim
Tequila Siete (7) Leguas still uses after 60 years the Tahona or Millstone to crush the rich fibers of the Estate grown 100% pure Blue Tequilana Weber Agave. The difference in taste comes from the fact that in the fermentation process we actually ferment the fibers together with the juice. The distillery has been in the family for over 60 years and is still family owned and operated.
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Make Sure the Message is effectively communicated across all levels in and out of the organization
At the end of the day, it is about introducing an engaging product, that excites and entices all of your senses......and coming back for more
For the consumer it is a great brand that consistently delivers on taste, presentation, innovation and message
For the retail trade it has to be a formidable presence on the shelf that generates profit to the bottom-line, satisfies and attracts loyal customers, and is consistently attractive in its offer to the retailer
To the company it is a source of pride: 1st class product, with 1st class quality with a philosophy and culture to preserve its tradition and commitment to people and process
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